Jennifer Steinkamp Projection on the NEW W New York – Dowtown Kicks Off Fashion Week – Sept. 8, 2010

W New York — Downtown partnered with renowned digital artist, Jennifer Steinkamp, to project a piece from her new exhibit at the Lehmann Maupin Gallery onto the hotel building façade.

In celebration of Jennifer Steinkamp’s new exhibit at the Lehmann Maupin Gallery and to kick-off Mercedes-Benz New York Fashion Week, Narciso Rodriguez, Rachel Lehmann and David Maupin hosted an exclusive event.

Over 200 who’s who of New York’s fashion and art elite sipped signature cocktails, nibbled on bites from BLT Bar & Grill and reveled in the also illuminated indoor space where Steinkamp’s work was projected in The Living Room Bar & Terrace.

Steinkamp’s outdoor and indoor projection illuminated the hotel throughout all of Fall Fashion Week in celebration of the hotel’s opening and W’s partnership with Mercedes-Benz Fashion Week.

In celebration of Jennifer Steinkamp’s new exhibit at the Lehmann Maupin Gallery and to kick-off Mercedes-Benz New York Fashion Week, Narciso Rodriguez, Rachel Lehmann and David Maupin hosted an exclusive event.

W New York — Downtown partnered with renowned digital artist, Jennifer Steinkamp, to project a piece from her new exhibit at the Lehmann Maupin Gallery onto the hotel building façade.

Over 200 who’s who of New York’s fashion and art elite sipped signature cocktails, nibbled on bites from BLT Bar & Grill and reveled in the also illuminated indoor space where Steinkamp’s work was projected in The Living Room Bar & Terrace.

Steinkamp’s outdoor and indoor projection illuminated the hotel throughout all of Fall Fashion Week in celebration of the hotel’s opening and W’s partnership with Mercedes-Benz Fashion Week.
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